Just when you think you are getting somewhere with your blogging you realise there is so much more to learn. One of those things that stumps most people is whether a link from your site to somewhere else should be a Do Follow link or a No Follow link.
Do Follow? No Follow? If I have confused you then don’t worry I was the same, when I was writing posts and linking out to posts or products I simply added the link in the WordPress editor, I set it so that it would open up in a new window and that was it.
When writing posts for other sites I would see in their guest post terms and conditions they would say whether they would accept ‘No Follow’ or ‘Do Follow’ links. I had no idea what they meant at first.
So obviously I had to do some research into this, what I found out was that there are certain links you must set as Do Follow and those which should be No Follow otherwise Google could penalise you.
So exactly what is Do Follow and No Follow? Well it is a line of code that you add to a link to tell the search engines whether they should add authority to the link. Authority of a link could be thought of as a road leading to several towns and cities. This road is liked by Google and should be the Do Follow, those towns and cities are pages on websites that all have relevant content on them.
A No Follow link is the dead end road, it leads out to that shopping mall on the outskirts of your town and goes nowhere else. That shopping mall does one thing only and that is sell. All your affiliate links and links to your products should be No Follow links.
Do Follow – Quality content and websites
No Follow - Affiliate links to squeeze pages and products
If you publish guest posts on your blog from other sites and companies that seem a bit dodgy or self-promotional and are using your site only as part of their link building strategy then it is advised that you make any links they have set back to their own site No Follow as well to protect your site from any possible Google reprisals.
Any links created in WordPress are Do Follow link by default, so whenever you link to a site or a squeeze page in WordPress it is a Do Follow, to convert it to a No Follow you need to add a piece of code to that link.
This can be done two ways, you can add the code yourself or use a special WordPress Plugin. For the newbie blogger looking at your post in the Text part of your post editor can be a little scary and trying to find the right code isn’t easy if you are not sure what you are looking for.
In this post I am going to show you how to create No Follow links using the excellent Ultimate Nofollow Plugin and to add the code manually. There is also a tutorial video to watch at the bottom of the post as I walk you through the whole process.
So if you do not have the Plugin installed you need to go to your Plugin section, do a search for Ultimate Nofollow and install it.
Please note, in the example below I am using the default WordPress editor, if you use an editor Plugin like I do then might you need to deactivate it. I normally use the CKEditor For WordPress Plugin and the Ultimate Nofollow plugin option does not work alongside the Plugin.
I create my post in Word and the CKEditor Plugin allows me to copy and paste everything from Word including the image formatting and the links straight into WordPress. All I need to do is edit the links and add the images as this post will show you. Creating A Blog Post In Word & Adding It To WordPress.
Turning Your Links into No Follow Links
Open up a post that you want to edit, highlight the text you want to add a link to or the link you want to turn into a No Follow link and then click on the Insert/edit link button on the WordPress editor.
When you click on the button the edit box will open and you will see a check box with Add rel=“nofollow” check this to add the No Follow code to the link.
Also check the Open link in a new window/tab box; you do not want people to close your website when they click on the links in your posts. All links should open up in a new window giving people the option of still being able to refer back to your posts while they look at the offers you are promoting. You do not want to lose traffic from your site if you can help it, that would be foolish.
Click the Update button at the bottom right of the edit box and move onto the next link, when you have done all of the links simply click on the Update button of the post.
If you have any banner ads on your site or in your posts these also need to be No Follow otherwise Google can penalize you. You can use the Ultimate Nofollow Plugin to add a no follow link if you are adding a link to an image AND if it is a piece of code you have been given by a third party.
When you are in the visual editor click on the image or banner that you want to edit.
Click on the Insert/edit link button on the editor tool bar to open up the editing box.
Check both boxes, click the Update button in the box and then click the Update post button and your image/banner will now become a No Follow link and open up in another separate window. It really is as simple as that. The relevant code is added to the image code for you.
If you want to manually add the code go into the Text editor and look for the link code you want to edit for example here is some code I want to add rel="nofollow" to…
<a href="http://jvz2.com/c/76905/39549" target="_blank"><img alt="" src="http://30minuteinfographics.com/wp-content/uploads/2013/04/728×90.jpg" />
The code is already set to open in another window so I just need to add the No Follow code and to do that place your cursor inside the last bracket of the destination URL which is the first part of the code.
<a href="http://jvz2.com/c/76905/39549" target="_blank">
The second part is the location of the image.
<img alt="" src="http://30minuteinfographics.com/wp-content/uploads/2013/04/728×90.jpg" />
When you have your cursor next to the bracket, hit the space bar to create a space then type in ref=“nofollow” so the code looks like it does below…
<a href="http://jvz2.com/c/76905/39549" target="_blank" rel="nofollow"><img alt="" src="http://30minuteinfographics.com/wp-content/uploads/2013/04/728×90.jpg" />
Once your code is right go and click on the Update button to update the whole post. If you have a load of banner ads or images to convert to No Follow it might be worth copying the code of the first one you edit and pasting the whole code into a text file and then going into each post and pasting it over the existing image code.
Creating No Follow Links In WordPress